True Colour is a high quality artist paint aimed at the budget conscious artist who doesn't want to sacrifice quality. The paint is made with artist quality materials, including lightfast pigments and a 100% pure acrylic polymer emulsion. The attractive price is because of a reduced pigment loading as compared with a traditional artist paint. This is not the same as a student acrylic paint, where the low price is due not only to a dramatic reduction in pigment, but also the use of extender pigments (fillers) and low cost polymers. True Colour brushes on smoothly, has a thick buttery feel, and gives the painter the ability to create high peaks and bold impasto with consistency and permanence but without the high price tag.
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